The Great Yorkshire Events Centre in Harrogate is experiencing a surge in demand for event space following a recent rebrand that aligns the venue more closely with the charity it supports.
According to the venue, enquiries surged by 15 per cent in the first two months of the year, compared to the same period a year ago, after the venue was rebranded to align more closely with farming charity, the Yorkshire Agricultural Society.
All profits made by the venue go back into the charity to support its work for farmers.
With demand booming, the venue has appointed Sam Isaac as deputy events manager and is currently recruiting for another deputy events manager to join its growing team.
To further maintain momentum, it has also started working with Catch the MICE, the premier UK-based representation consultancy to extend its reach among UK events organisers.
The society also organises countryside days which are free for 6,000 children, free teacher training days and bursaries and scholarships to support the development of farming careers.
Fiona Stilborn, group head of sales, at The Great Yorkshire Events Centre said: “It has been a phenomenal start to the year for The Great Yorkshire Events Centre, with the rebrand creating a real buzz. At The Pavilions, average event spend is up by 21 per cent, year-on-year, at the start of 2025.”
