Live Group marks 50 years of industry leadership

Live Group marks 50 years of industry leadership
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Live Group is marking a major milestone as it celebrates 50 years at the forefront of the events industry.

Over the past five decades, the agency has not only adapted to changes in the landscape but has been a driving force behind them, setting new benchmarks for what event experiences can and should be.

Creating the future, not following it

Live Group has built a reputation for innovation in the events industry, adapting to changing landscapes rather than simply following trends. During the COVID-19 pandemic, the agency was at the forefront of the shift to digital, demonstrating how virtual events could enhance engagement, broaden reach, and create lasting impact.

That focus on reinvention continues with AudienceDNA, Live Group’s in-house tool designed to tailor event experiences to individual preferences and behaviours. By encouraging active participation, the agency aims to redefine audience engagement.

CEO Toby Lewis, drawing from his own experiences as an introvert at traditional events, has driven efforts to reshape how audiences connect.

This vision led to the creation of Envoku, an event management system that integrates personalisation, curated content, and networking tools. Positioned as a “Netflix for events,” the platform is designed to enhance relevance, interactivity, and return on investment.

Not just tech, a movement

Live Group’s influence goes beyond technology, advocating for a more inclusive and human-centered approach to event design. From keynote panels at IBTM to discussions at Event Tech Live, the agency has been at the forefront of redefining meaningful audience engagement.

Its thought leadership is regularly featured in industry publications such as Exhibition News, where it continues to drive conversations on inclusivity, audience-first strategies, and the future of event experiences.

Trusted by government, chosen by global brands

Live Group has a track record of delivering high-profile events with precision and expertise, from high-security conferences for the UK government to global partner roadshows and bespoke experiences for leading organisations worldwide.

Stephen D. Pickett, global managing director said: “What sets Live Group apart is our relentless pursuit of excellence, our obsession with innovation, and our unwavering focus on creating impact.”

A vision for the next 50 years

As it celebrates this milestone, Live Group is looking boldly ahead. The agency is doubling down on its mission to reimagine the future of events: smarter, more inclusive, more personalised, and more powerful than ever before.

Toby Lewis, CEO said: “Innovation is in our DNA. Fifty years in, we’re still challenging the status quo—and we’re just getting started.” 

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