Elevate, a mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme.
Held at Protein Studios in Shoreditch, the event welcomed 250 guests from across the events industry to celebrate the start of Elevate’s tenth anniversary year.
Elevate also introduced its 2025 programme partners: Cvent, Jack Morton, Live Union, Powwow, Protein Studios, PSP, The Production Department and We Are Collider.
Its supporters include Trivandi, TRO, Xquisite Productions, ABPCO, EMC3, Event Decision and more.
Led by industry pioneers Melissa Noakes, Max Fellows and Peter Kerwood, Elevate is completely free to join. It has a single core purpose: to inspire, inform and empower professionals within the events sector.
Noakes said: “We can’t wait to see the relationships that form and the mentoring journeys that unfold over the coming year, from graduates to senior professionals advancing their careers.”
The programme has more than doubled in size over the past two years.
In 2025, a record-breaking cohort of nearly 600 participants have been matched, representing 265 different businesses.
Collectively, Elevate’s mentors bring over 3,545 years of industry experience. With applicants from 15 countries across North America, EMEA and APAC, Elevate’s global reach continues to grow.
Kerwood added: “The Elevate community continues to draw in some of the most brilliant, kind, generous and inspiring minds in the industry. Our kick-off event was a perfect reflection of that. The atmosphere was absolutely electric!”
