beam strengthens leadership team with new directors

beam strengthens leadership team with new directors
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beam, an association representing business within the events, accommodation and meetings industry, has appointed three directors, who will play integral roles in driving the association forward.

Ben Hull, managing director at Bright Vision Events, joined this board this month (February 2025), as marketing director, taking on a joint role with the Marketing Action Group and Agency Engagement Group to strengthen beam’s identity and expand its appeal to a broader audience of agents.

Hull said: “By reinforcing who we are and what we stand for, we can elevate our presence within the industry and create even greater engagement and value for our members.”

Tracy Winsworth, managing director of Trinity Event Solutions, joined the beam board in October 2024 and will serve as commercial director alongside Ben Hioco.

They will focus on building strategic relationships, enhancing industry collaboration with key partners, and developing best practices to help Beam members achieve their business objectives.

Winsworth said: “Our aim is to establish meaningful partnerships that will enhance the collective strength of the industry whilst providing direct value to our members. We want to ensure they are equipped with the best resources and opportunities for growth.”

Kieron Bowen, sales director at Eventurous, is also joining the board and will assume the responsibilities of ESG director. In this role, Kieron will work with collaborative partners to strengthen beam’s sustainability proposition and ensure ESG remains at the forefront of the association’s agenda.

Each director is supported by a dedicated beam Action Group (bAG), consisting of volunteers representing beam membership, ensuring a collaborative and inclusive approach to leadership.

Louisa Watson, chair of beam, said: “beam’s strength lies in its ability to represent the collective voice of our diverse membership, and our board appointments reflect this. With leadership spanning agencies, suppliers, and venues, we are well positioned to support the evolving needs of our industry.”

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Drapers Hall
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