The Pavilions of Harrogate and the Yorkshire Event Centre have merged to become the Great Yorkshire Events Centre, marking the start of a new chapter.
The venues which now combine under one brand are both based on the Great Yorkshire Showground which has 340 acres of green space.
The venues are owned by registered charity, the Yorkshire Agricultural Society which has also been rebranded to create more synergy between all of the businesses.
As part of the rebrand, a new film showcasing the work of the businesses and the charity has been created and a new website has been launched.
Allister Nixon, chief executive of the Yorkshire Agricultural Society said: “The rebrand will link the businesses and the charity closer together, so that clients know that when they book with us, they can fulfil their corporate responsibility and are contributing to a greater good as all profits from our events funds the work of the Society.”
Richard Moorhouse, events director added: “Bringing the event brands together allows us to market the Great Yorkshire Events Centre as one destination that can cover all events for up to 50,000 people.”
Looking forward to 2025, the Society’s core objectives include the Showground’s commitment to ESG (environmental, social, and governance) and advancing and encouraging the protection and sustainability of the environment.
Another key objective is to hold an event that promotes food, farming, and the countryside – a goal fulfilled by hosting the Great Yorkshire Show, which attracts 140,000 visitors.
