Sodexo UK & Ireland has released the results of its second annual Sustainable Food Barometer, highlighting that consumers still value sustainable food despite various challenges.
The Sustainable Food Barometer highlighted three main takeaways:
- Consumers still value sustainable food, despite challenges.
- Price, taste, and health are deal-breakers for most consumers.
- Foodservice providers play a big role in driving change
The results revealed that 68% of consumers view sustainable food positively, nearly matching last year’s 69%, while concerns about price have eased slightly, with 31% prioritising affordability compared to 36% previously. Only 4% continue to prioritise environmental concerns, and 35% associate sustainable food with better nutrition, while 55% link it to environmental protection.
The findings identify three consumer segments: the ‘committed’ (34%), who choose sustainable food when available; the ‘undecided’ (45%), who hesitate to opt for sustainable products; and the ‘distant’ (21%), who have no intention of eating more sustainably.
Additionally, 26% recognised food service providers as key to promoting sustainable eating, though 41% expect clear carbon labelling in restaurants and food outlets. However, 53% do not recall seeing such labels, and while 36% are willing to pay more for low-carbon meals, improved communication and clearer labelling remain crucial.
Charles Abraham, food director at Sodexo UK & Ireland, said that this research gives valuable insight into what consumers really want when it comes to sustainable food.
He said: “They care about the planet but don’t want to compromise on price, taste, or nutrition—and nor should they have to.”
In November 2024, Sodexo UK & Ireland chef Adam Collison showcased Sodexo’s commitment to sustainability by winning the 2024 Sodexo Cook for Change! global competition.
His plant-based dish impressed fellow chefs, including Michelin-starred chefs, demonstrating how sustainable food can balance taste, creativity, and environmental responsibility.
