ASM Global expands portfolio with two new Sheffield venues, adding Sheffield City Hall and Utilita Arena to the family.
This marks a new chapter as ASM Global becomes the operator, working alongside Sheffield City Council to fund and oversee a series of improvement works.
At Sheffield City Hall, ASM Global will undertake improvements to the concert-goer experience including the addition of more tills and the introduction of a new and improved food and beverage offering.
ASM Global’s operation of the venue will retain a heavy focus on upholding the cultural heritage of what is one of Sheffield’s most historic buildings, future proofing it for years to come while preserving its iconic features.
Utilita Arena’s enhancement work begins in January and will continue throughout the year while remaining open to fans.
The transformation focuses on reimagining the event-day experience with sustainability in mind, recognising that refurbishing the existing arena is an environmentally-friendly approach.
Improvements include upgraded concourses with faster service points, inlcuding a Boxbar—the world’s first automated self-serve drinks solution, enhanced digital signage, scan-and-collect options, and new supersuite spaces, lounges, and a refurbished arena club for premium experiences.
The venue’s capacity will also increase, bringing fans closer to the action and hosting a packed calendar of events through ASM’s global network.
Chris Bray, president of ASM Global Europe said: “We’re looking forward to working with the teams to elevate the guest experience and future proof both venues for years to come. Our ambition is to reimagine the venues, delivering world-class live entertainment in Sheffield.”
Dom Stokes, general manager of Utilita Arena Sheffield & Sheffield City Hall, said that joining ASM Global is an incredible opportunity, for both Utilita Arena and Sheffield City Hall, while Tom Hunt, councillor and leader of Sheffield City Council said: “We have big ambitions to develop Sheffield’s events offer even further and our new partnership with ASM Global will ensure our city continues to have fantastic venues for the best events.”
