Brand experience agency Strata has acquired Element London and reports it has raised “significant investment” to fund further acquisitions and international expansion.
Element is a prize, reward and incentive specialist with more than 15 years’ experience in FMCG, entertainment, finance, technology and telecoms. The company was founded by Max Lee and Oliver Duval and is well established within corporate incentive travel, creating trips to all corners of the globe for high-performing teams, influencers, industry groups and media delegations.
The acquisition enables Strata to tap into Element’s international client base across Europe, Latin America and Asia Pacific and Simon Hambley, Strata group CEO said: “Partnering with Element and adding them to the growing Strata Group is another important step in our journey to reach our destination as the leading brand experience agency in the global events industry.
“Element has an incredibly talented team who are leaders in their field, so to bring them within the Strata family – at such an important juncture – is incredibly exciting.”
Element’s Lee and Duval said in a statement: “In Strata, we have found an ideal partner for the next stage of our growth plans. We were looking for a team that could not only introduce us to new clients and sectors but also complement the expertise we have in-house.”
Hambley added: “Our incorporation of Element within the Strata Group is also important because it signals our intention to play a key part in an ever-changing and fast-growing brand experience sector.
“Every year, over the last five years, we have shown dynamic growth that is above the industry average of 20%. This is why we have recently attracted multi-million-pound investment from growth investor Ethos Partners.
“It understands our strategic ambitions, and its support will allow us to continue our growth trajectory, which includes an accelerated acquisition strategy.”
He continued: “We want to establish a global offering with a presence in each key market. Securing the funding we’ve now achieved allows us to proactively put in place the building blocks to make that happen over the coming year.”
Photo: Centre: Simon Hambley, Strata CEO, Max Lee and Oliver Duval co-founders of Element London
