Umbrella organisation of the UK’s events industry, UKEVENTS, has announced that the UK events industry generated £61.65bn in 2023, a figure almost back to pre-pandemic levels of 2019.
The new figure comes in the new 2024 UKEVENTS report compiled for the organisation by Great Potential Consultancy. The report highlights the event industry’s critical role in the economy and covers a wide range of events, including corporate, public, and charity sectors. The report also makes clear the UK events industry has proven itself to be a vital economic driver, contributing not just financially but also culturally and socially, as well as paving the way for future growth and innovation.
Key findings from the report include:
- Corporate events, such as conferences, trade shows, exhibitions and product launches, generating £33.6bn.
- Leisure and outdoor events, including music festivals, sporting events, and cultural festivals, contributing £28bn.
- A shift in employment dynamics, with more freelance roles and stabilising salaries.
Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.
By integrating new technologies like AI, the report notes, the UK is positioning itself to remain competitive in the global events landscape.
Chris Skeith OBE, chair of UKEVENTS, commented: “The UK events industry has faced unprecedented challenges over the past few years, but what’s clear from this report is that we’ve not only recovered but are driving forward a growth agenda that will see our sector flourish in the years to come.
“The resilience, adaptability, and innovation within our industry are second to none, and I’d like to extend my thanks to all those involved in putting this report together. Their efforts provide a strong case to share with the UK government as we advocate for the continued recognition and support of this vital sector.”
