International business travel experts BCD Meetings & Events (BCD M&E), have published their eighth annual ‘What’s Trending 2025’ report.
Sponsored by Minor Hotels, the report explores key trending themes across meetings and events, with global and regional perspectives.
It also highlights five destinations, specifically geared toward incentive travel, for industry professionals to keep top of mind.
‘What’s Trending 2025’ dives into topics such as how geopolitical influences, the need for personalisation, sustainability goals and evolving technologies impact an organisation’s approach to their M&E programmes.
Bruce Morgan, BCE M&E global president, said: “Looking ahead to 2025, the meetings and events industry is set for strong growth, but we can’t ignore the geopolitical and economic landscape shaping strategies.”
He added: “There is a continued need for cost control while delivering creative and impactful solutions. I’m optimistic and energised that we’ll continue to push forward – led by our greatest asset, our people.”
