World Travel Market London (WTM) has announced that this year’s event will be the largest to date, with an expected 7% growth and expansion into new halls at ExCeL London.
Taking place from 5-7 November, WTM expects to showcase around 4,000 exhibitors including tourism boards, hoteliers, transport brands, and technology services, with over 80 new exhibitors lined up at the global gathering.
There has been a significant increase in non-destination travel brands exhibiting at WTM London, with a 71% increase in exhibitor participation from companies aligning themselves to the new ‘experiences’ zone within the event.
In addition, the show has seen a 22% growth in accommodation brands and a 16% growth from exhibitors in the technology sector.
Over 135 national tourism organisations will be in attendance, with a huge volume of regions and cities joining them.
Exhibitors attending for the first time include KOS Island, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Latvia Travel, Grand Prix Grand Tours, Addison Lee & Stripe Payments, with more to be announced soon.
Juliette Losardo, exhibitor director, WTM London commented: “We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations.”
