UK-based experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood Revival 2024.
Goodwood Revival is an immersive celebration of iconic cars and fashion, taking place this year at the Goodwood Motor Circuit, West Sussex, from 6-8 September.
Each year, Goodwood Revival attracts hundreds of thousands of motorsport enthusiasts and aims to inspire them to rethink, repair, and re-wear through its theme ‘Revive and Thrive’.
BMW’s experience, ‘Racing Through Time’, will focus on gamification, taking petrolheads back in time to a nostalgic arcade and multi-player game portal that requires them to solve multiple challenges.
At the MINI stand, car fans will be immersed in a retro-style (and bubble-filled) laundrette, inspired by self-serve detergent stations from the 1940s-50s.
Tara Allen M Grey, head of client services, said: “By harnessing the power of experiential, we can’t wait to transport attendees back in time while simultaneously celebrating the future of the industry. This year’s event promises to tap into automotive passion through innovative and exciting experiences.”
