Victoria Warehouse, in partnership with other leading venues, suppliers, and partners from across Manchester, hosted a familiarisation trip, branded as ‘FAM24’.
Bringing together 50 creative event agents from London and around the UK, ‘FAM24’ took place in August with the aim to showcase Manchester’s strength as a premier destination for events while celebrating partnership and collaboration.
The trip was headed by the Victoria Warehouse team along with some of Manchester’s most respected venues, Manchester Central, Factory International’s Aviva Studios, Depot Mayfield, and ABC Buildings.
The journey began at Manchester Piccadilly, followed by a tour and lunch at Manchester Central.
Marketing Manchester supported by hosting a session for delegates, highlighting the top reasons why Manchester is the ultimate playground for event planners.
After settling into the The Reach at Piccadilly and Hyatt Regency the next stop was exploring the versatile ABC Buildings, complete with DJ in the dome, drinks and canapes.
The trip included a surprise boat cruise from Castlefield to Victoria Warehouse, followed by a tour of Victoria Warehouse’s newest event space, The Tobacco Stores.
Day two began with an immersive ‘Sweet Dreams’ exhibition at Aviva Studios. The group then toured the ‘Theatre of Dreams’, Manchester United’s Old Trafford.
FAM24 wrapped up at Depot Mayfield, a former railway station turned arts and events hub, with drinks at Freight Island.
Victoria Braddock, managing director at Marketing Manchester, said: “We were pleased to support Victoria Warehouse in hosting this successful event, and we look forward to continued collaboration with them as a leading events and conference destination in the city.”
