VisitScotland business events will host the second meeting of 2024 for The Strategic Alliance of the National Bureaux of Europe, a network of 29 national destination marketing organisations, on 5-6 September 2024 at the Sheraton Grand Hotel & Spa in Edinburgh.
The alliance, led by Eric Bakermans of the Netherlands Board of Tourism & Conventions and Matthias Schultze of the German Convention Bureau, serves to strengthen Europe’s position as a destination for international business events.
The meeting will include a preview of the agenda for ‘Convene 4 Climate’, which takes place 2-3 October in collaboration with PCMA in Barcelona, Spain.
It will also feature conversations around the future of business events in Europe as well as the ongoing development of the sustainability hub for events, an AI-powered platform dedicated to promoting sustainable events.
Schultze, said: “We are deeply grateful to Neil Brownlee and the VisitScotland team for hosting us, we look forward to the productive discussions that will shape the future of our collective efforts.”
Brownlee, head of business events, VisitScotland said: “As incoming first European chair of PCMA in 2025, I am especially proud to host these colleagues and friends as we drive global, economic, and social transformation through business events. I want to thank both Eric and Matthias for bringing this year’s meeting to Scotland.”
