Exclusive Collection, a family-owned collection of country house hotels, spas, and golf courses, has unveiled a new website, enhancing the guest and member experience across its seven country house hotels and estates.
The website’s launch follows two years extensive work to bring the individual hotels and wider brand to life following a visual identity and name change in summer 2019, and will offer an immersive digital visit to Exclusive Collection’s hotels, spas and leisure businesses.
Exclusive Collection took on BrandSensory’s Gerri Hansen to define a brand framework that attributes colours and messaging and that articulates each of the hotels’ rich histories and unique product offering.
The new website brings responsive and emotive design, intuitive navigation and clear calls to action in order to capitalise and convert digital visitors into real-time guests. The new site also includes Ansty Hall, the collection’s new Midlands outpost.
Danny Pecorelli, Exclusive Collection’s managing director, said: “This work has now been brought to life in a website that’s responsive and ready for business but celebrates a collection of unique experiences. While we are guardians of our hotels and estates heritage, we’re creating a new digitised legacy that showcases our conscientious way of doing business.”
View the website here.
