Ingenuity, a company that connects brands and agencies, has announced its acquisition of marketing event MAD//FEST for an undisclosed sum.
MAD//FEST co-founders Ian Houghton (pictured left) and Dan Brain (right) will now report to Ingenuity CEO and founder Chris Kemp (middle).
Following the acquisition of Future Factory in 2023 and of Reg & Co earlier this year, MAD//FEST is the latest business to join The Ingenuity Group. The deal will give all businesses in the group an opportunity to grow and scale as complementary parts of an interconnected marketing ecosystem.
Kemp said: “As we’ve grown The Ingenuity Group, we have made it our mission to acquire like-minded businesses with whom we can collaborate, innovate and scale at pace. The effect is a multidisciplinary team brimming with talented people – which grows more brands and accelerates more agencies than any other organisation. MAD//FEST has a crucial role to play in all this.”
Houghton said: “We look forward to making MAD//FEST’s next chapter even more bold, different and daring. Starting with our first Manchester event in February.”
