The Meetings Industry Association (mia) is set to unveil its new identity at The Meetings Show on 19-20 June.
Attendees can visit the mia pavilion (stand D51) to see the association’s refreshed identity.
The mia’s pavilion will host numerous educational sessions over the two days in its dedicated studio. Topics will include winning mindsets in sales, industry trends, women’s empowerment, agent relations, event insurance, marketing, and a special session detailing the journey to the mia’s new brand.
On day two of the show, mia will host its annual Breakfast Briefing, starting at 8am in ExCeL London’s Platinum Suite. It will also be a first for the association as it launches its live member miaMeets. Attendees will also be the first to hear about the latest mia activities, which includes a preview of the headline results from its June insight survey due to be published at the end of the month.
Kerrin MacPhie, chief executive of the mia, said: “Speaking with our stand exhibitors and partners there are already a high number of valuable meetings scheduled to take place, so we’re all looking forward to what will be a highly engaging and productive couple of days.”
