FGPG, a full service brand experience agency and sister company to Show Ready, has announced the appointment of Jonathan Adler as chief marketing officer (CMO).
Adler has previously worked with Amex, Coca-Cola, Samsung, P&G, Lotus, Emirates and more.
Adler’s role with FGPG includes the relaunch of Cars.com to Cars Commerce at the 2024 NADA Show. An activation bay for eBay at New York Comic Con has just earned FGPG a best in booth tradeshow activation and experience ex award.
Adler said: ”True creative breakthrough lies in understanding and embodying a brand’s promise to bring it to life, an ethos I can wholeheartedly attest to reimagining brands at global agencies and in-house at technology companies throughout my career.”
“Collaborating hands-on with FGPG as a former client is one of many drivers for joining the team. Today, I am proud to bring deep cross- sector experience to further empower FGPG and our clients to stand out and win in competitive brand and agency landscapes”.
Frederique Georges, the founder and CEO at FGPG said: “Experiential marketing is the culmination of everything that is brand visibility – from advertising and audience targeting to design and project management. FGPG proudly delivers expertise across all disciplines.”
“’Every detail matters’ can sound cliché, but it’s pivotal to driving engagement at every touchpoint, especially for our clients whose events represent landmarks within their industries. Jonathan’s strategic approach to ideation and production, combines with a unique blend of leading cross- company global teams, is a perfect synergy with the FGPG ethos. His expertise will undoubtedly be reflected in the continued growth of our company and partners.”
