The live events and communications agency Meet & Potato, in collaboration with Butlin’s put on ‘The Greatest Show in Town’ for Poundland in Bognor Regis on 18 April, 2024.
The agency provided its creativity, technical production, and audio visual expertise to Poundland’s annual internal event for the 1200+ employees, which was held to discuss brand strategy ahead of the peak trading season.
The event was hosted in Studio 36, which hosted the gala dinner outside the Skyline Pavilion. Inspired by The Greatest Showman movie, the event had a Big Top and popup Poundland concept store for break-out sessions.
Meet & Potato produced supporting video presentations for Poundland’s leadership team, including a Channel 4 ‘Gogglebox’ style review of stores and customer feedback featuring the senior management team on the sofa in their pyjamas.
Butlin’s provided the onsite catering, fun fair, and accommodation.
Austin Cooke, the Poundland MD, said, “Thank you! Anther stellar event and nothing but positive feedback for Meet & Potato and Butlin’s. At Poundland one of our core business values is focusing on our people. We believe their experience at work is as important as our customers’ experience instore.”
Jon Kelly the CEO of Meet & Potato said, “Working on Poundland’s Greatest Show in Town event was a blast, Butlins Bognor Regis was our obvious venue choice as the big tops were already there! However, as the event built up, we realised Butlins makes the perfect venue for internal corporate events at any of their three resorts as they have all the facilities a business needs to accommodate a large group of people and cater for their needs.”
