ExCeL London has released key visitor insights, revealing event visitors are eco-conscious, tech-savvy and seek Instagram-worthy experiences.
ExCeL is now collaborating with data analytics group YouGov to better understand and engage with its four-million annual visitors.
The analysis, which focused on UK audiences, revealed that attendees are primarily millennials and highly active on social media, with almost a quarter of attendees being Gen Z, born after 1997.
While 65% said they didn’t mind paying a higher price for products that benefit the environment, 63% agreed that electric vehicles are the future, and 51% stated they are often the first in their friend group to try new technology products.
Jonathan Neill, partnerships director at ExCeL, said: “By working with YouGov we can become data driven and insight led, helping us to better define and engage with our audience for ourselves, our clients, and our partners.”
He added: “This year is an exciting time for ExCeL with the opening of our new 25,000sqm expansion in Q4, together with our redeveloped waterfront opening in the summer. As a result, we will have even more visitors through our doors, who we can deeply understand – providing great opportunities for like-minded brands to positively engage our visitors, and ultimately meet their brand and business objectives.”
