The SSE Arena, Belfast, has announced a collaboration with Amazon, debuting the first deployment of Amazon’s just-walk-out technology, Pay & Away, on the island of Ireland.
The technology, named Pay & Away, allows guests to enter their chosen contactless payment method at the gate of the shop on the first floor of the arena. It detects what the customers take off or return to the shelves, creating a virtual shopping session. When guests complete their shopping, they can leave without waiting in line, and their chosen payment method will be charged for the items taken.
Dermot McGinn, group head of food and beverage at The Odyssey Trust, said: “Providing the best experience every time sits at the core of everything we do at The SSE Arena, Belfast, and we’re continually looking at ways to enhance our offering. We’re incredibly proud to be working alongside Amazon to bring just-walk-out technology to our venue, and becoming the first arena in Europe to introduce this checkout-free concept is a radical next step in optimising the customer journey.”
Additionally, The Stena Line Belfast Giants, who play all home games at The SSE Arena, Belfast, are set to become the only professional ice hockey team outside North America to offer the technology.
Jon Jenkins, vice-president of just-walk-out technology, Amazon, said: “We’re seeing tremendous interest in just-walk-out technology from sports facilities across the globe for its ability to increase sales and throughput and delight customers. We look forward to hearing how concertgoers and sports fans enjoy the convenience of the new store.”
