Europalco, a supplier of event production services in southern Europe, managed a ‘What’s Next?’ 20th-anniversary event for DREAMMEDIA on 25 January in Lisbon.
DREAMMEDIA is a leader in Portugal’s out-of-home (OOH) advertising industry. Its ‘What’s Next?’ event attracted 800 attendees, offering insights into the future of outdoor advertising both in Portugal and around the world.
Europalco supplied AV, staging, furniture, hanging screens and backdrops and created a ‘mini city’, which showcased DREAMMEDIA’s products, innovations and services to guests.
OOH innovations on display included Portugal’s first fully programmatic platform, DREAMMEDIA ADS and Lisbon Gate, the country’s largest billboard, in Lisbon.
Pedro Magalhães, CEO of Europalco, said: “Our mission is to provide creative, technological, innovative and 100% customised solutions that guarantee successful and memorable results. Collaborating with DREAMMEDIA on ‘What’s Next?’ allowed us to showcase our commitment to delivering exceptional event production services.”
The event ran for the first time this year with hopes of an out-of-Lisbon edition in 2025.
