arc Racing & Leisure Group agreed a sponsorship that saw the brand work across Mash Media events, International Confex and the CN Awards last week.
The group of 21 racing venues are keen to work with event professionals as well as support initiatives that benefit them and move the wider industry forward.
As part of the agreement arc was the main sponsor of the Association Theatre at International Confex through its YourVENUE brand. The move underlined the group’s affinity with association meetings and events, offering both abundance of outdoor event and relaxation space, but also high quality and individual spaces that offer a new style of association meeting.
Later in the week, the arc team again joined Mash Media, this time as sponsors of the Experiential Agency of the Year category at the CN Agency Awards.
“We really thank arc Racing & Leisure Group for their support of two of our flagship events,” commented Jack Newey, group portfolio director, Mash Media. “Through this sponsorship they’re making a big statement to our audiences; that they care about education, that they care about recognition, and that they’re open for business.”
