Partner Content.
Ahead of Olympia London’s new conference centre opening in 2026, Anna Golden, the venue’s commercial director, explains the vital role clients have played in the regeneration project and how the project aims to boost tourism for the capital.
The new conference and event spaces have been designed for flexibility to enable customisable event experiences for conferences, shows and product launches. The conference centre will offer large and small meeting spaces, the latest technology, places to eat and drink and chill out, and it comes with its own exhibition space.
For event organisers thinking bigger, the conference centre can be opened up to the venue’s established event spaces that are also being enhanced – Olympia Grand, Olympia National and Olympia West. This will enable large events that need maximum floor space to get creative with their floorplans and curate a variety of zones and different visitor experiences within one event.
Market research
Our clients have helped us shape the design along with insights from research with conference professionals. The conference and event market is demanding something new and vibrant, scalability, and real flexibility so they can customise the spaces to each event. They also need attendee pulling power from a venue to drive up registrations in this new hybrid-working era. These insights have been the foundation of our design process.
Facility fact file
The conference centre will have a main entrance on Hammersmith Road with its own reception and registration areas.
The facilities will include:
- An 850 seat capacity auditorium
- 11 breakroom rooms with space for 60 to 450
- Three boardrooms
- 2,000sqm flexible space
- A private hire bar/restaurant
- Two on-site hotels
The new conference space is so important for the future of venue and the wider Olympia destination. It will bring a variety of new international and national events into the heart of London. All the new visitors from these events will also get to experience the cultural and entertainment experiences around the site and two new hotels will also encourage extended stays and boost business tourism for London.
The events venue is part of Olympia’s £1.3bn regeneration scheme.
