Leeds-based creative experiences agency, XSEM, has appointed Nick Burrows as head of experiential.
Burrows will be responsible for developing its experiential offering, advising current XSEM brands including Molson Coors Beverage Company and Suntory (Lucozade, Ribena), on their experiential strategy.
Burrows spent over a decade at TRO as client service and marketing board director, where he led on strategy, project management and client relations for experiential clients.
Having worked previously with the likes of Guinness, Johnnie Walker, Google and Nike, Burrows said he is passionate about bringing brands to life by offering strategic direction and consultation.
He said: “I’m more obsessed with why brands are trying to create experiences first, rather than the how and what. That comes more naturally when you understand the why.”
Dan Bardgett, managing director and co-founder at XSEM, said: “Nick joins us at a crucial time in the business having recently enhanced our client portfolio. We’re delighted to have him on board and look forward to seeing where his creative brain can take our experiential offering to the next level. Nick’s positive outlook on creativity, integrity and service excellence are perfectly aligned with our own values here at XSEM.”
