Meet In Wales has announced it is encouraging corporate businesses and associations, with an affinity towards the field of Life Sciences, to bring their meetings and events to the country.
The approach forms part of its campaign to align its meetings and events strategy with the expertise within the destination. Recently, the campaign has focused on the compound semi conductors and renewable sectors, as the destination continues to link event knowledge with “areas of excellence” within Wales.
Life Sciences is one of the growing sectors in Wales, with academic and corporate communities and research centres that influence scientific knowledge and behaviour around the world.
The focus of the campaign will see Meet In Wales drawing on the knowledge of one of the destination’s ambassadors, Dr Lee Parry, who specialises in the field. Parry is set to join Meet In Wales at a number of industry events, including IBTM in November, and will be sharing the importance of Life Sciences and how the events industry can support its work.
Parry said: “Wales is a leader in the field of Life Sciences and the many, many innovations the sector brings to medicine and the wellbeing of future generations. I am honoured to represent Wales as a destination for meetings and events, and if it means we can bring other expertise to our shores, create new relationships and collaborations, then that can only be good for everyone.”
Heledd Williams (pictured), head of business events at Meet In Wales, added: “Life sciences has the potential to impact every aspect of our lives and we’re proud of the innovations that our country continues to make in the field.”
