The Meetings Industry Association has announced its first miaSummit will take place at London’s Park Plaza Victoria on 6 October.
Following a virtual welcome address from Tourism Minister, Sir John Whittingdale (pictured), who will be providing an update on the government’s plans to support the sector, the programme will “challenge traditional thinking.”
The mia said it will “examine the importance of having an entrepreneurial mindset while revealing why the sector needs to stop hiding behind emails, if it is to further improve its customer service.”
As well as exploring the current economic state of the industry, sustainability; menopause; intergenerational diversity and Martyn’s Law will also be covered.
Kerrin MacPhie, chief executive, mia, said: “The miaSummit has been specifically designed to be relevant to every individual working in the business meetings and events industry no matter what their role is.
“Delegates will leave with tangible takeaways, which will subsequently be outlined in a post-event report, making it even easier to implement in their own organisations.”
