The Business of Events has announced IBTM World as its latest partner.
The partnership aims to enhance the landscape of the business events industry on a global scale.
As part of the agreement, The Business of Events will take on a key role in coordinating the Destinations stream on the Impact Stage at IBTM World’s Barcelona event, set to take place from 28-30 November 2023.
The Impact Stage aims to be a focal point where “the most pressing topics concerning the role of events in shaping destinations and economies” will be explored. The stage will feature discussions, panels, and presentations led by industry experts, all contributing to the collective effort of enhancing the impact of events on destinations worldwide.
Vasyl Zhygalo, RX portfolio director, IBTM World, said: “The partnership between The Business of Events and IBTM World is a key collaboration aimed at further enriching the event management landscape. The Business of Events aligns seamlessly with IBTM World’s mission to inspire and empower event professionals.”
Martin Fullard, director, news and content, The Business of Events, added: “By combining our expertise and resources, both organisations will elevate the understanding of the influence of events on economies, cultures, and societies. This partnership underscores a shared commitment to fostering innovation, driving economic growth, and creating memorable event experiences that resonate far beyond the event itself.”
