Global meetings, events and hospitality technology provider Cvent, has unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas.
Events+ aims to enable year-round engagement with event audiences and encourage users to capitalise on “the power of video” to facilitate a more effective event marketing strategy.
Events+ is built to leverage existing event content in a fully branded, on-demand video library. The solution works with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and its cross-promotion tools help increase visibility, registrations and attendance across an entire event programme.
It also includes a feature that allows logged in guests to see who, from their prior event connections, are planning to attend upcoming events.
Patrick Smith, chief marketing officer, Cvent, said: “We are excited to unveil this new solution to help organisations engage with their audiences year-round, while giving event marketers and planners more opportunities to extend the life of their events and maximise attendance for their event and webinar programmes.”
Addressing pain points
Events+ also aims to address event planner and marketer pain points by:
- Increasing awareness for upcoming events and webinars
The event calendar within Events+ displays and promotes upcoming events, allowing Events+ visitors to explore details of each event and easily register. This continuous interaction aims to establish anticipation for upcoming events and increases general interest in the community.
- Driving attendee engagement in between marquee experiences
Events+ offers a way to capture the key moments of gatherings, allowing attendees to relive these experiences on-demand. Events+ also serves as a resource for those who couldn’t attend in-person, providing them with an opportunity to experience event highlights and gain insights through educational session content.
- Enhancing use of event video content and session recordings post-event
Events+ offers a way to edit, curate, repurpose and promote content beyond the event to drive further engagement and attendee interest.
