Creative communications agency, DRPG, has partnered with Zenus to launch “an ethical AI-based attendee behaviour mapping service” for event organisers.
The new service will offer DRPG’s clients “aggregated and anonymised data” such as impressions, dwell time, demographics, and sentiment, which can be leveraged to deliver intelligence for exhibitors, organisers, and marketers.
DRPG and Zenus demonstrated the technology in a recent showcase at IMEX Frankfurt, by analysing the engagement and demographic from the audiences in the session. The data was used to generate content in near real-time, as well as tracking engagement and satisfaction levels throughout.
Nick Fagan (pictured left), creative technologist, DRPG, said, “For us the audience experience has always come first in our planning, and this partnership is the next step in producing completely bespoke events that provide the ultimate return on engagement.
“We’re guiding our clients through what can be a daunting period of adaptation and exploration right now, and our goal is to make sure this incredibly exciting modern language of technology feels attainable and manageable for the event planners of today (and tomorrow).”
The role of ethics
DRPG said it partnered with Zenus due to its commitment to privacy data collection. Zenus adheres to ethical AI standards and the privacy of all event attendees by collecting no personal identifiable information (PII).
Panos Moutafis (pictured right), co-founder and CEO, Zenus, added: “We’re excited to partner with DRPG because its interpretation of the data captured by Zenus technologies will empower marketers and organisers to reach new heights
“Great insights can be powerful only if they are analysed by professionals with creativity and experience. These are two qualities that the DRPG team has in abundance.”
DRPG has vetted Zenus to ensure the compatibility of its client base as well as overall mission alignment. These added insights are now ready to launch across DRPG’s live event portfolio.
