Butlin’s invests in Skegness

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Butlin’s has invested £10m to make its Skegness resort a more appealing option for conference and events organisers. The investment has made its Studio 36 a permanent venue, four new fairground rides and the construction of SKYPARK.

Studio 36 is Butlin’s fully flexible, high-tech entertainment venue, where headline acts perform on family breaks and where corporates can hire to exclusively hold their meetings and events. Originally launched in 2021 as a blank canvas venue for event organisers, Butlin’s has now completed work on its premium entertainment venue making it permanent and fit for purpose.

Carly Wright, events producer, IT Company, said: “We used Butlin’s Studio 36 for our event as we had a brief that required some production elements. We needed a space that allowed us to bring in our own creative, however we discovered Studio 36, to be “all encompassing” meaning that we didn’t need to bring any additional AV in and ultimately this helped save on costs too.

“We were hoping to return to Studio 36 to hold our event again next year, so hearing that it will now be a fixed venue, we can’t wait to come back annually”.

The rides at the resort have also seen a facelift. In total there will be 12 rides on the main fairground to enjoy in 2023. Guests and delegates alike will be able to have unlimited goes on the four new rides coming to Skegness, these include: Eclipse, Orbiter, Santa Fe Train and Super Swing.

Rounding out the improvements, SKYPARK aims to be an exciting playground that espouses the values of inclusivity, interactivity and illumination. There are six different zones celebrating positive play emotions including epic climbing towers, thrilling tunnel slides and the UK’s longest interactive seesaw.

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