Wembley Park and selected event venues are launching a new brand – ‘Destination Wembley’.
Working in partnership with the Asset Partners, the new brand aims to promote Wembley Park and its facilities as ideal hosts for major events, conferences and meetings.
The selected venues include Wembley Stadium connected by EE; Delaware North; The Drum at Wembley; OVO Arena; Wembley Park; Hilton London Wembley; Novotel Wembley; BOXPARK Wembley and London Designer Outlet.
Destination Wembley has also partnered with AbleMaxx to represent Destination Wembley in the UK MICE marketplace and act as its single sales resource, co-ordinating with the member venues.
AbleMaxx recently held its own showcase at Wembley Park using The Drum at Brent Civic for the speaker and workshop presentations, Wembley Stadium for the VIP lunch and gala event with guests hosted at Hilton London Wembley and Novotel London Wembley.
Maxine MacPherson, managing director AbleMaxx, said: “Now is the right time to be launching Destination Wembley. After considerable investment from Quintain, spanning two decades, Wembley Park is looking magnificent and I would urge anyone who hasn’t been recently to visit.
“There is value to be had holding your events at Wembley Park, especially at a time when prices are exceptionally high in central London.”
