Global events and engagement agency Live Group has unveiled its rebrand, which includes a new logo and website.
The rebrand aims to reflect the agency’s evolution since its creation in 1975 and the team’s audience-first vision – “to create events and engagement strategies that are tailored to an audiences’ preferences, allowing every individual to enjoy them in their own unique way.”
According to Stephen D Pickett (pictured left), chief strategy officer, Live Group, the dot on the new logo represents a single audience member. He said: “The logo has been designed with softer lines and sense of fluidity to represent that person’s journey as they engage in an experience, such as an event.”
He continued: “The graphic wave-like design you can see on the website is made up of lots of little dots, each one representing an individual member of an audience. The way it flows and looks like it’s in continuous motion – never static – mirrors each individual audience members’ journeys as they navigate through an environment.”
Toby Lewis (pictured right), CEO, Live Group, added: “We define environments as a tapestry of overlapping moments designed to drive real change and we believe they transform our clients’ events.
“Creating an environment strategy that spotlights every single audience touchpoint – before, during, and after your event – allows that engagement to be enjoyed by each individual audience member. This results in more engaging, memorable experiences that increase audience loyalty and become integrated in the culture of the business to deliver meaningful results. This is our unique difference.”
