First Sight Media has announced that it has added 360-degree video streaming to conferences and exhibitions.
The filming, live streaming, and production specialists said the new camera will offer the possibility of adding virtual reality experiences to events.
It said the new technology has the aim of “winning larger virtual audiences and increasing their engagement with brands and sponsors.”
The new camera features six wide-angle 8K video cameras and stitches the images together in real-time to create a spherical image. It is then sent to First Sight Media’s on-site streaming suite for further processing and streaming out to audiences.
Richard Belcher, managing director at First Sight Media, said: “The camera offers the ability for viewers to pan, tilt, zoom and reframe – exploring the full angle of view on one screen. With so much control in their hands, viewers can become the director, as they choose what they see and when they see it by literally looking around with their device, just as if they were in the room.”
Belcher added: “Online audiences can now be in the middle of all the action. A 360-degree view enables an event’s audience to really dive into the action, opening opportunities for virtual visitors and delegates to interact more deeply with stages and presentations.”
