ACC Liverpool has launched a legacy toolkit for event organisers, which will encourage event planners to consider long-term positive impacts and outcomes for events taking place in Liverpool.
The toolkit aims to drive engagement between organisers, venues, local communities and stakeholders. It also looks to demonstrate how an event’s mission could align with the city’s social and economic priorities.
Adrian Evans, director of conference and exhibition sales, ACC Liverpool, said: “From our own research, we’ve found that event organisers often want to leave a legacy following their event here at our venue but aren’t always sure where to start.
“We can provide the necessary links between event organisers and our local stakeholder groups who can support and help to implement plans. These can be wide-ranging, for example public health, education or sustainability. Our role as a venue is to suggest, support and facilitate legacy elements.”
Chris Brown, director of Marketing Liverpool, said: “We have witnessed the impact major events have on Liverpool City Region, and we have also seen the impact their absence had on our city during the pandemic. Events like Capital of Culture, Vitality Netball World Cup and Labour Party Conference have been catalysts for major regeneration and social transformation within the city.
“There should be a joint responsibility between the event organisers and destinations to identify and develop bespoke legacy and impact strategies.”
