Visit Kent has launched a new campaign, titled ‘Meet in Kent’, to help boost visitor numbers across the country.
The six-week campaign is part of the next stage of the EXPERIENCE Project, co-funded by the Interreg France (Channel) England Programme. The project was created to help Kent develop “its experiential off-season economy”.
The campaign is also part of a drive by Visit Kent, which strives to help business events suppliers in the county rebuild relationships with their local clients, as well as help them attract a new audience.
About the campaign
Meet in Kent will encourage eventprofs to consider Kent venues, experiences and attractions when booking their next corporate or team event.
It will use existing B2B channels and databases to share information on Kent venues, attractions and experiences, creating business event specific listings on the Meet in Kent website.
The following will be showcased as part of the campaign: Gusbourne Estates, The Orangery at Port Lympne Hotel and Reserve, Tansy in the Wild and Mrs Baker’s Medway Theatre Company.
Deirdre Wells (pictured) OBE, chief executive, Visit Kent, said: “With the Meet in Kent campaign, we want to deliver a project that helps to strengthen consumer confidence in business events and create off-peak business opportunities by encouraging local businesses to book their away days, corporate events and team building experiences with business events suppliers that they may not realise are located near to them – here in Kent.
“We need to continue to assist venues, attractions and experience suppliers in the face of continued tough economic times. We know through our research that the business events market offers a great opportunity for suppliers to capitalise on new trends with the potential to add income, diversify and grow their business.”
