More than half (53.5%) of event planners say there has been a noticeable improvement in business performance within their organisation since returning to face-to-face meetings, according to etc.venues’ latest research.
In addition, almost 99% of the UK and USA event planners say they value face-to-face meetings “more than” or “the same” as before the pandemic, (up from 82% a year ago and a 22% increase from the start of the pandemic).
Other key findings include:
More one day meetings, fewer multiple day events
Approximately 65.3% of event planners are now arranging more one-day meetings.
• 37.9% are doing it to make better use of people’s time
• 31.8% are doing it to reduce costs
• 30.3% are doing it to help the work-life balance of delegates
No comprehensive approach to sustainability
When asked how committed the meetings industry is to sustainability, the answer was inconclusive. Approximately 6.8% of event planners thought the industry is “not really committed” and 4.9% thought it is “strongly engaged”.
Similarly, while 43.7% thought that organisations are “taking action but not very committed”, 44.6% think that the industry is “fairly committed to action”.
Adam Simpson (pictured), director of marketing for etc.venues, said: “It’s great to see that business performance is improving as in-person meetings return and that face-to face meetings are now universally valued.
“Confidence in the industry is back and etc.venues is growing to accommodate this trend with new space opening in both the US and UK.”
