ACC Liverpool has reported a strong performance for corporate conferences and experiential live events, signalling a return to confidence in the sector.
The venue has hosted 29 corporate conferences in 2022, returning to almost pre-pandemic levels.
Across the MICE sector, ACC Liverpool has seen over performance in the number of total enquiries compared to same period in 2019 with its value up by 26%.
Hosted events
Superdrug recently held its Christmas conference at ACC Liverpool. The event took place in Exhibition Centre Liverpool, part of the ACC Liverpool campus, and consisted of a conference and exhibition for store managers, unveiling new product launches.
The venue was transformed into a evening celebration for 1,800 delegates featuring a funfair along with a live band and DJ sets.
In May, KFC held its annual conference and dinner at the venue for the first time.
Explaining the logistics of the KFC conference, agents Premier Events, said: “We divided the arena into two event spaces, one for registration, breakfast and lunch – and the other for the plenary itself.”
In the arena, Premier Events created a square stage with three 10m x 3m LED video walls above the audience to ensure they could clearly see all of the content.
Speedy Hire returned to Exhibition Centre Liverpool for its fifth Speedy Expo at the venue.
