In-person, virtual and hybrid events platform Bizzabo has seen a 20% increase in the number of events hosted on its platform, compared to last year.
Between January and September 2022, the number of in-person events held on Bizzabo’s Event Experience OS increased by 724%. Most events held in the second half of 2022 will take place in person.
“In-person events have returned this year, and their purpose has been elevated as marketers bring a renewed focus on delivering meaningful experiences for those gathering physically and virtually,” said Alon Alroy, CMO and co-founder of Bizzabo.
“Events are an essential part of any marketing strategy to generate sales pipeline, build brands, and communities. That’s why we are doubling down on our Event Experience OS to truly elevate the experience for attendees, sponsors, exhibitors and organisers.”
The virtual world
As in-person events return, hybrid events appear to be an additional option for event organisers. Hybrid events have made up 7-11% of events held monthly on the Bizzabo platform since March 2022.
According to a recent survey conducted by Bizzabo, 68% of event organisers plan to have a virtual component at their next in-person event.
Virtual events remain a crucial component of marketing strategies. Between January and September 2022, the number of virtual events held on the Bizzabo platform has been consistent, only decreasing by 0.43%.
