Barbican Business Events has experienced £1.5m worth of graduation business across 2021 and 2022.
The influx in business is due to universities postponing and/or cancelling graduation ceremonies as a result of the pandemic.
Universities working with the Barbican include: University of Law, University of London City, University of London, The Open University, Ravensbourne College, Coventry University, Kings College London, London Metropolitan University, and St George’ University of London.
Commenting on the news, Jackie Boughton, head of business events and commercial, the Barbican, said: “Graduations are a core part of our commercial venue hire offer at the Barbican.
“Our venue provides a unique venue and backdrop for this special occasion and it’s always great to see many of the graduates returning to the Barbican to enjoy our arts and learning programme.”
She added: “This is a welcome return, not just to the normal graduation activity, but also a much needed income stream for us to invest back into our arts and learning programmes.”
