Identity’s founder, Michael Gietzen is set to become Identity’s first CEO, Paul Fitzpatrick becomes the agency’s new MD.
The leadership reshuffle is part of a plan for global expansion of the team, with Gietzen’s role looking to encompass organic international expansion as well as identify targets for acquisition.
Michael Gietzen said: “To steer the agency through this new era of global events we have evolved our leadership team. The new opportunities created for this team allow me to take a step back from day-to-day operations to focus on extending the scope and global growth of the agency. Central to this is the role of MD, with Paul taking the reins supported by a powerhouse leadership team that I am confident will continue Identity’s success.”
The change in MD is announced at a time of great change in Identity’s leadership. Simultaneous to Gietzen and Fitzpatrick’s moves: Janet Dodd takes on the role of chief strategy officer; Simon Dunnell joins the board of directors; Mike Prior becomes mergers and acquisitions director and Kal Bhadresa joins as finance director.
Paul Fitzpatrick said: “Identity is evolving and adapting to new market conditions. Having successfully navigated the pandemic, we have now created an enhanced leadership team of incredibly talented individuals that are poised to embrace the exciting challenges and opportunities of the global events industry.”
