TIC recruits new head of brand

TIC has announced the appointment of Mathew James as new head of brand at the venue.
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Telford International Centre (TIC) has announced the appointment of Mathew James as new head of brand at the venue.

Mathew said of his appointment: “It’s a privilege to be back working with the brilliant TIC team. There is a huge amount of experience, passion and know-how in the venue which translates into delivery of some of the best events in the UK.

“I can’t wait to be part of the next step of the TIC brand and experience journey.”

Matthew previously worked at TIC in the brand team prior to the pandemic, with post-pandemic demand driving his current appointment.

Alison Griffin, managing director at TIC, comments: “Post-pandemic, live events have returned with a bang as businesses, event organisers and consumers realise the value of meeting in person for sales, learning, networking and leisure.

“With high market demand, the venue was looking for the consummate marketing professional to ensure Telford retains its premier position and so I am delighted Mathew chose to return to TIC – he brings proven expertise and a potent combination of marketing creativity, strategy, planning and delivery.”

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