The O2 has announced the appointment of Robbie Balfour as brand and marketing director to lead the marketing strategy across the full campus at venue.
Robbie will be bringing his expertise and experience in growing brands to venue, working alongside Steve Sayer and the team to reimagine the customer experience of The O2.
2022 is set to be big year for The O2. As well as celebrating the venues 15th birthday this month, the arena will host over 200 events from artists including Dua Lipa, Little Mix, Billie Eilish, Queen + Adam Lambert, Kings of Leon and more.
Steve Sayer, VP and general manager at The O2, said: “As we continue to rebuild following the challenges of the past few years, our focus is very much on looking ahead at how we can continue to wow our customers – from gig-goers to diners and shoppers – and marketing plays a crucial role in this.
“It’s a big year for The O2 as we celebrate 15 years of the venue, and we’re thrilled to welcome Robbie to the team to help drive our iconic brand forward into the next phase.”
