Parallel Blue partners with venuedirectory.com

Parallel Blue will use the software to enhance its business performance, enabling the company to boost the efficiency of its services
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UK event agency Parallel Blue has partnered with venuedirectory.com to use its end-to-end venue finding software, GRATIS.

GRATIS allows users to enquire, book, track, invoice, report and make commission claims.

Parallel Blue will use the software to enhance its business performance, enabling the company to boost the efficiency of its services. 

Mark Harsant, head of events at Parallel Blue, said: “We have seen unprecedented demand for events since restrictions were eased in the UK. It therefore made sense for us to work with a technology partner that could support us with managing our responses in a timely and efficient manner.” 

Michael Begley (pictured), CEO of venuedirectory.com, added: At a time where agencies are working flat out only to be rewarded after the event has taken place, this investment shows real confidence in the sector.”

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