Communications agency Strata is seeing what it describes as “a distinct difference” in client confidence, following the lifting of all Covid-19 restrictions in England.
This finding is reflected in the agency’s ratio of booking and enquires, “80% of our enquiries are turning into bookings,” reveals Cole Mulkerrins (pictured), director of client services at Strata Creative Communications.
Strata’s clients are not only more confident to plan live events, but they are also confident it will not be affected by Covid-19, according to Mulkerrins.
“There is a definite desire to get back to live with distinct uplift in business from March onwards. If anything, the pandemic has shown that there is no substitute for face-to-face engagement,” says Mulkerrins.
However, a major challenge for agencies are short lead times, reveals Mulkerrins. “Clients haven’t been able to push the button until very recently and of course, availability of venues and people is a challenge.”
