Coventry Building Society Arena has partnered with creative experiences agency PYTCH to improve and expand the service it can offer to event organisers.
The multi-year deal is part of the agency’s national expansion and its first time working with a stadium in this capacity.
PYTCH specialise in live events, media, AV, broadcasting, digital content and mixed reality and through Coventry Building Society Arena, it will be working directly with events taking place at the venue.
The new partnership aims to help the arena deliver high-level and hybrid-events, while also improving the customer experience of delegates and visitors attending physical events. This ranges from AV and lighting services, to live-streaming and VR avatar-based experiences.
PYTCH has three broadcast television studios in Bristol which it uses to produce virtual events. It also has a technology package which aims to provide temporary live broadcast studios from the show floor at conferences, exhibitions and other events in the Coventry Building Society Arena.
Paul Michael, commercial director at Coventry Building Society Arena, said: “This deal will expand what we can offer to event organisers and will further establish our venue as a leader in the sector. With PYTCH on board, and the Commonwealth Convention Centre nearing completion, we have all the foundations in place for a fantastic 2022.”
Jordan Tomkins, managing director of PYTCH, added: “The Midlands has an excellent reputation for being a creative and cultural hub, and it is always somewhere that PYTCH have been keen to find a home.”
