CHS Birmingham has agreed a partnership with The Eastside Rooms that will see the newly launched venue supporting the show’s hosted buyer programme, while exhibiting at the event and as host of the welcome reception.
The partnership will also see The Eastside Rooms utilise the venue in front of a national audience for the first time since opening earlier in the spring.
The welcome reception of CHS Birmingham represents its first industry facing host event, and will include entertainment alongside food and beverage activations to showcase the venue’s product for corporate and association meetings.
Leanne Bladen, Sales & Marketing Director, The Eastside Rooms, said: “This is such an exciting time for Birmingham and the CHS show couldn’t have come at a better time for us or the city. We are looking forward to welcoming the show to the city with an awesome Welcome Reception, and to get everyone in the right frame of mind for a productive CHS Birmingham Show. We are really pleased to be supporting them and wish them the very best of luck for the show.”
Emma Cartmell, CEO, CHS Birmingham, added: “We are delighted to be partnering with The Eastside Rooms, they join a brilliant list of venues around the city that have supported us, including the ICC Birmingham as our host venue, and many others hosting buyers. “The city has really opened its arms to CHS Birmingham, and we are working with the very best venues and organisers in the area to make it a real showpiece.”
CHS Birmingham will take place on 26 October 2021.