Global data and technology-driven marketing services company, ForwardPMX, has appointed Hattie Whiting as its first chief growth officer for Europe.
In this new role, Whiting (pictured) will lead ForwardPMX’s growth strategy in EMEA and oversee the region’s business development opportunities and wider expansion plans for the remainder of 2021 and beyond.
Whiting brings more than 20 years of business growth, digital transformation, data-driven marketing, and media experience.
In her previous role as UK chief client officer at PHD, Whiting was part of the leadership team driving a substantial period of growth for the agency, from new and existing clients.
Prior to PHD UK, Whiting has held senior roles at Digitas, Chemistry Communications, and EHS Brann, where she also implemented methods for growing both agency and client business.
David Hughes, global chief growth officer, ForwardPMX, commented: “Hattie has developed impressive expertise over her 20-year career. She has a unique mix of experience in digital transformation and data-driven marketing, which makes her extremely well-positioned to help ForwardPMX prepare for and activate its next phase of growth.
“We have ambitious plans at the agency to not only diversify into new markets but also to accelerate the growth of our current operations. Hattie brings an inventive attitude and undeniable energy, and we are excited to bring her into the agency to lead our business development teams across Europe.”
Kate O’Mahony, managing director of EMEA, added “We are thrilled to have Hattie join the team and lead our growth strategy across Europe. She brings unrivalled expertise, and we look forward to seeing what opportunities she unlocks for us at ForwardPMX.”
Whiting said: “ForwardPMX attracted me thanks to its ambition and sharp focus on helping clients find the right ways to change to fuel fresh growth. The agency’s combination of strategy, data, technology, and media activation skills are much needed by brands, especially in the wake of Covid-19, and I’m hugely excited about joining the team to deliver innovative and impactful solutions for clients across Europe and beyond. I’m also delighted to join an agency whose inclusive culture and support for their people align closely with my passion for supporting positive mental health in our industry.”
