Events agency Collaborate Global on how it used the Light It In Red campaign to bring together the local events community.
Collaborate Global are an events agency that, much like others, have been affected by this pandemic.
<em>Casemates Rehearsal Studio Light It In Red</em>
The company wanted to use its platform for the week of the Light It In Red campaign, an initiative that aimed to draw attention to how the event industry has been affected by the pandemic, to not only highlight Collaborate Global, but also other local venues in the area.
<em>Collaborate Global Light It In Red</em>
The events industry has been completely turned on its head and Collaborate Global wanted to create a sense of solidarity. The closure of the arts, events and music sectors not only affects businesses, performers and the local community, but also those that want to go into the industry. The campaign aimed to create a stronger sense of community for the businesses involved, and help the venues tell their audiences ‘we’re still here.’
<em>Chichester Festival Theatre Light In In Red</em>
Collaborate Global partnered with Chichester Theatre, Minerva Theatre and Casemates Rehearsal studio to create four images to demonstrate this message.
<em>Minerva Theatre Light In In Red</em>
The team at Collaborate Global said of the campaign: “We know how important it is for these venues to open again. We were blown away with just how many local people came up to us when we were taking the images. There is such a sense of community around these venues and what they bring to local areas”.
