Yellow Fish, an independent full service events and marketing agency, has announced that managing director, Laura Pace, has taken ownership of the business.
Launched in 2003 by Maria Valentine, the Brighton-based creative agency has delivered solutions for Dixons, Samsung, EE and PTC among others.
New owner Laura Pace joined Yellow Fish in March last year from London-based experiential agency, Hot Pickle, where she held the role of business director. In the eight years with the agency, Pace worked across a portfolio of household brands including Magnum, Hovis, Hello Fresh and Campari.
Pace said: “When I joined as MD, I was bowled over by the talent in the agency and the quality of the work. It is hard not to fall in love with a business like Yellow Fish and when the opportunity came up to take over, I instinctively knew it was the right decision. I’m excited to continue to grow Yellow Fish, to explore new waters and consolidate its reputation as an independent full-service creative agency.”
